{"title":"Highlight","description":"\u003cp\u003eFeatured on home page\u003c\/p\u003e","products":[{"product_id":"t-shirt-yerevan-call","title":"YEREVAN CALL","description":"\u003cp\u003eThe Yerevan Call t-shirt is a unique piece for streetwear and urban aesthetic lovers. Inspired by everyday scenes in Yerevan, this model captures a simple moment turned iconic: a telephone booth frozen in a warm, timeless atmosphere.\u003c\/p\u003e\n\u003cp\u003eA nod to an era, a city, a moment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSignature Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn the back, a minimalist scene highlights an iconic telephone booth captured in a warm and timeless atmosphere.\u003cbr\u003eThe composition plays with contrasts between architecture, object, and light, with warm tones adding depth and softness.\u003c\/p\u003e\n\u003cp\u003eEach element is intentionally refined to create a clear, elegant, and cinematic aesthetic.\u003cbr\u003eInspired by a sensitive urban perspective, the design transforms an everyday detail into a strong and memorable image, suspended between past and present.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYerevantsi Spirit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn the details of everyday life lie the strongest emotions.\u003cbr\u003eWith Yerevan Call, Yerevantsi captures a simple, almost silent moment, transformed into a timeless image.\u003c\/p\u003e\n\u003cp\u003eA booth, a street, a light — and a whole atmosphere.\u003cbr\u003eThis ability to reveal beauty in the ordinary defines the Yerevantsi spirit.\u003c\/p\u003e\n\u003cp\u003eWearing this piece means carrying a wordless memory — a fragment of the city, a scene suspended between past and present.\u003c\/p\u003e\n\u003cp\u003eThis design reflects the soul of Yerevan, between subtle modernity and living heritage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is not just a t-shirt.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eIt’s a signature piece, designed for those who see beauty in details.\u003cbr\u003eBetween simplicity and character, this t-shirt tells a story — a captured moment turned into identity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy choose this t-shirt?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis t-shirt is perfect for those looking for:\u003cbr\u003e• a unique premium streetwear t-shirt\u003cbr\u003e• an original artistic urban design\u003cbr\u003e• a piece inspired by everyday life in Yerevan\u003cbr\u003e\u003c\/p\u003e","brand":"Yerevantsi","offers":[{"title":"XS \/ Navy","offer_id":52540620144987,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"XS \/ Beige","offer_id":52541830299995,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Navy","offer_id":52540620243291,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":false},{"title":"S \/ Beige","offer_id":52541830332763,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Navy","offer_id":52540620308827,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":52541830365531,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Navy","offer_id":52540620407131,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":52541830398299,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Navy","offer_id":52540620472667,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Beige","offer_id":52541830431067,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2605\/8331\/files\/1_8226cf18-e7d5-41fc-a545-eebfaf5626ab.jpg?v=1779390416"},{"product_id":"hoodie-yerevan-crossroads","title":"YEREVAN CROSSROADS","description":"\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eThe Yerevan Crossroads hoodie is a must-have for lovers of streetwear and Armenian culture. Inspired by the streets of Yerevan and its iconic intersections, this hoodie symbolizes paths, choices, and roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eAll roads lead to the heart of Armenia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eYerevan is a city of encounters — a millennial crossroads where eras and influences meet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eThe YEREVAN CROSSROADS hoodie pays tribute to this perpetual journey. With its visual inspired by vintage road signs under an autumn sky, it symbolizes the connection between our homeland and distant horizons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #222222;\"\u003eWhy choose the Yerevan Crossroads Hoodie?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eOn the back, a large-format illustration features a directional sign at the heart of the city, bathed in warm autumn light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eThe inscriptions and directions evoke a journey through different dimensions of Armenian identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eA visual that is graphic, narrative, and deeply symbolic — instantly eye-catching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eThe Traveler’s Symbol:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eWhether you are in Yerevan or on the other side of the world, this garment is a constant reminder that we always know where we come from, no matter the path we choose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eBecause every journey always brings us a little closer to home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #222222;\"\u003eYerevantsi Spirit\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eThis hoodie embodies a powerful idea:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003ea culture in motion, an identity that evolves without ever being lost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eBetween tradition and modernity, it expresses a contemporary vision of Armenia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eA landmark. A direction. A piece designed for those who move forward with their history as a guide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eWorn daily, it becomes more than style:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eit tells a journey, a vision, a sense of belonging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003ePhilosophy: From Yerevan to the World — Create your own path.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Textbody\" style=\"mso-pagination: widow-orphan;\"\u003e\u003cspan style=\"color: #222222;\"\u003eAdd Yerevan Crossroads to your collection today on Yerevantsi.\u003c\/span\u003e\u003c\/p\u003e","brand":"Yerevantsi","offers":[{"title":"XS \/ Navy","offer_id":52540631613787,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"XS \/ Beige","offer_id":52541825220955,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Navy","offer_id":52540631646555,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Beige","offer_id":52541825253723,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Navy","offer_id":52540631679323,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":52541825286491,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Navy","offer_id":52540631712091,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":52541825319259,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Navy","offer_id":52540631744859,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Beige","offer_id":52541825352027,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2605\/8331\/files\/back4.jpg?v=1779400446"},{"product_id":"oversize-opera-of-yerevan","title":"OPERA OF YEREVAN","description":"\u003cp\u003eThe Opera of Yerevan t-shirt is a must-have for streetwear and Armenian culture lovers. Inspired by the iconic Yerevan Opera, this model embodies the perfect balance between architecture, art, and modernity.\u003c\/p\u003e\n\u003cp\u003eA majestic view of the opera in the heart of the city, enhanced by golden light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSignature Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn the back, an immersive view highlights the Yerevan Opera at the heart of the city, captured in a golden and lively atmosphere.\u003c\/p\u003e\n\u003cp\u003eThe composition uses an aerial perspective, revealing the iconic architecture surrounded by urban energy.\u003cbr\u003eWarm tones, light effects, and depth of field create a rich, balanced, and sophisticated visual.\u003c\/p\u003e\n\u003cp\u003eInspired by revisited travel posters, the design offers a clear and elegant reading between architectural precision and artistic ambiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYerevantsi Spirit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of Yerevan, where art meets life, the Opera embodies the cultural soul of the city.\u003cbr\u003eWith Opera of Yerevan, Yerevantsi captures this unique energy: elegant, vibrant, and timeless.\u003c\/p\u003e\n\u003cp\u003eBetween architecture and light, tradition and modernity, this piece reflects the essence of the Yerevantsi spirit — elevating iconic places into wearable symbols.\u003c\/p\u003e\n\u003cp\u003eWearing this piece means carrying an artistic vision — a connection between culture, aesthetics, and identity.\u003c\/p\u003e\n\u003cp\u003eThis design reflects the elegance of Yerevan through a refined contemporary aesthetic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is not just a t-shirt.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eIt’s a signature piece, designed for those who wear culture with style.\u003cbr\u003eBetween heritage and modernity, this t-shirt becomes an expression of identity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhy choose this t-shirt?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis t-shirt is perfect for those looking for:\u003cbr\u003e• a unique premium streetwear t-shirt\u003cbr\u003e• an iconic artistic and architectural design\u003cbr\u003e• a piece inspired by Armenia and Yerevan\u003cbr\u003e• clothing with strong visual and cultural identity\u003cbr\u003e\u003c\/p\u003e","brand":"Yerevantsi","offers":[{"title":"XS \/ Navy","offer_id":52541805527387,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Navy","offer_id":52541805560155,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Navy","offer_id":52541805592923,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Navy","offer_id":52541805625691,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Navy","offer_id":52541805658459,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/2605\/8331\/files\/3_ec3ce458-5a44-4337-9ada-fdef34e9d9e4.jpg?v=1779400445"},{"product_id":"tshirt-pomegranate-heritage","title":"POMEGRANATE HERITAGE","description":"\u003cp\u003eThe Pomegranate Heritage t-shirt is an iconic piece for streetwear and Armenian culture enthusiasts. 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